Milton Keynes Gentlemen's Day - A lingerie Academy for Men

Giving lingerie as a gift to your wife or girlfriend this Valentines Day should be the ultimate romantic gesture. However, when many women unwrap their gifts on 14 February, they are often faced with the results of a 5pm rushed, panicked shopping dash the night before – meaning lingerie in the wrong colour, the wrong style and sin of sins, the wrong size.

This year, John Lewis Milton Keynes is inviting men along to the John Lewis Milton Keynes Gentlemen’s Day, a ‘lingerie academy for men’, in the Lingerie department on the ground floor on Saturday 6 February and Sunday 7 February.

The lingerie department will be transformed into a gentlemen’s oasis with sofas, chilled beer, plasma screen TVs and a Wii. Browse in style with expert Lingerie Advisers on hand to give one-to-one guidance to help you find the perfect present and guarantee a red-hot Valentines Day.
Hannah O’Donnell, Fashion Adviser for John Lewis Milton Keynes, reveals the five cardinal sins of lingerie shopping for your wife or girlfriend:

1. Sloppy Sizing
Buying lingerie for your partner can be a minefield of unintended suggestions, and sizing is the most important thing to get right – a thong three sizes too big could suggest that your lady’s bottom does look big in this. So, if you haven’t remembered to check the size she wears, bear in mind that it is probably better to buy a size too small than risk offending your partner. Silk nightwear such as negligees and kimono style wraps are an excellent get-out clause that will never disappoint.

2. Crimes Against Style
While checking her size, it is also worth noting what sort of lingerie your partner likes to wear – is she a sporty type, glamour puss, everyday Miss Practical or perhaps she has an entire lingerie wardrobe! Our Lingerie Advisers can guide and help you to decipher the different styles of lingerie from full cup, padded, balconette to plunge, underwired to multiway. If she is of a bigger cup size we can point you in the right direction for brands such as Freya and Fantastie, while those with a smaller bust will look great in Calvin Klein or Elle Macpherson Intimates.

3. This Time It’s Personal
Although you will also reap the rewards of purchasing lingerie for your partner, remember that she will be the one to wear it and therefore you need to consider carefully what she might like. A red satin plunge bra might stand out for you, but if this does not suit her character, she may not thank you! A subtle black or grey style with elegant lace or ribbon detail is much more sophisticated and likely to please.

4. Don’t Get Red-Faced
Don’t be embarrassed to be seen buying lingerie – men are a common sighting in lingerie departments and have just as much right to be there as women. Feeling embarrassed could lead you to make a hasty, thoughtless choice.

5. Don’t Ignore Resources
Make the most of the Lingerie Advisers and ask them for advice. They are expertly trained and can help you save time and money by asking guiding questions to figure out what will best suit your lovely lady. All you have to do is kick back in our Lingerie Lounge with a beer and wait for your perfectly coordinated present.

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